Description
Vintage French Advertising Poster
This is a reproduction of an advertising poster for Mobiloil "Arctic" motor oil, created by the renowned graphic artist Bernard Villemot around 1950. The poster effectively conveys the product's cold-weather capability through minimalist, bold design.
Poster Details
Artist: Bernard Villemot (1911-1989), a highly regarded French graphic artist known for his elegant and simple Art Deco-influenced style.
Company: Mobiloil, a brand of motor oil produced by the Vacuum Oil Company (later part of Mobil, which merged to form ExxonMobil).
Circa: 1950.
Design: Villemot was known for distilling advertising messages into memorable images with simple lines and bold colors. In this poster, a large, stylized oil can "pours" into a snowy landscape, leaving tire tracks that form the "Arctic" text, visually emphasizing the oil's suitability for winter conditions.
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This is a reproduction of an advertising poster for Mobiloil "Arctic" motor oil, created by the renowned graphic artist Bernard Villemot around 1950. The poster effectively conveys the product's cold-weather capability through minimalist, bold design.
Poster Details
Artist: Bernard Villemot (1911-1989), a highly regarded French graphic artist known for his elegant and simple Art Deco-influenced style.
Company: Mobiloil, a brand of motor oil produced by the Vacuum Oil Company (later part of Mobil, which merged to form ExxonMobil).
Circa: 1950.
Design: Villemot was known for distilling advertising messages into memorable images with simple lines and bold colors. In this poster, a large, stylized oil can "pours" into a snowy landscape, leaving tire tracks that form the "Arctic" text, visually emphasizing the oil's suitability for winter conditions.
