Description
Vintage French Advertising Poster
La Garniture de Frein (The brake lining)
Ca-bloc
Cloue Sur Place (Nails you on the spot)
The text "Ca-bloc cloue sur place" translates to "Ca-bloc nails you to the spot". The artwork literally depicts a stylized red car skewered by a giant black nail, humorously emphasizing the product's powerful stopping ability.
The poster is a classic example of the Art Deco era and Cappiello's innovative style, using a dramatic visual metaphor to create a memorable and impactful advertisement.
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La Garniture de Frein (The brake lining)
Ca-bloc
Cloue Sur Place (Nails you on the spot)
The text "Ca-bloc cloue sur place" translates to "Ca-bloc nails you to the spot". The artwork literally depicts a stylized red car skewered by a giant black nail, humorously emphasizing the product's powerful stopping ability.
The poster is a classic example of the Art Deco era and Cappiello's innovative style, using a dramatic visual metaphor to create a memorable and impactful advertisement.
