Description
Vintage French Advertising Poster
Buvez du Vin et Vivez Joyeux
Commissioned by The French Ministry of Agriculture as part of a campaign to promote the consumption and benefits of French wine.
The poster features a joyful couple emerging from a cluster of colorful grapes, which are arranged in the shape of the map of France. This striking use of bold graphics against a simple background was characteristic of Cappiello's style.
The slogan translates to "Drink some wine and live happy!" and encouraged people to enjoy wine as part of a joyful life, often with the implied or explicit advice of moderation.
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Buvez du Vin et Vivez Joyeux
Commissioned by The French Ministry of Agriculture as part of a campaign to promote the consumption and benefits of French wine.
The poster features a joyful couple emerging from a cluster of colorful grapes, which are arranged in the shape of the map of France. This striking use of bold graphics against a simple background was characteristic of Cappiello's style.
The slogan translates to "Drink some wine and live happy!" and encouraged people to enjoy wine as part of a joyful life, often with the implied or explicit advice of moderation.
