Description
Vintage French Advertising Poster
France-Champagne
E. Debray Propiétaire
Ibette - Tinqueux - Lez - Reims
Bureau de Représentations
8, rue de l'Isly - Paris
This is a reproduction of the famous "France-Champagne" advertising poster created by French Post-Impressionist artist Pierre Bonnard in 1891. It was Bonnard's first commercial work and helped launch his career as a professional artist.
Poster Details
Artist: Pierre Bonnard (1867-1947).
Year: 1891.
Medium: Color lithograph, typically in three colors on wove paper.
Commissioned by: E. Debray, a champagne proprietor based in Bette-Tinqueux-lez-Reims, France.
Significance: The poster was an instant success in Paris and is credited with marking a new era in color printmaking, inspiring other artists like Henri de Toulouse-Lautrec to explore lithography. The lettering was hand-drawn, and the design was a notable departure from the typical colorful posters of the time.
Style: The poster reflects the influence of Japanese ukiyo-e woodblock prints, which was a key aesthetic for the Nabis group.
The Woman Depicted
The lively woman in the image, toasting the viewer with an overflowing glass of champagne, is reportedly Bonnard's cousin, muse, and first love, Berthe Schaedlin.
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France-Champagne
E. Debray Propiétaire
Ibette - Tinqueux - Lez - Reims
Bureau de Représentations
8, rue de l'Isly - Paris
This is a reproduction of the famous "France-Champagne" advertising poster created by French Post-Impressionist artist Pierre Bonnard in 1891. It was Bonnard's first commercial work and helped launch his career as a professional artist.
Poster Details
Artist: Pierre Bonnard (1867-1947).
Year: 1891.
Medium: Color lithograph, typically in three colors on wove paper.
Commissioned by: E. Debray, a champagne proprietor based in Bette-Tinqueux-lez-Reims, France.
Significance: The poster was an instant success in Paris and is credited with marking a new era in color printmaking, inspiring other artists like Henri de Toulouse-Lautrec to explore lithography. The lettering was hand-drawn, and the design was a notable departure from the typical colorful posters of the time.
Style: The poster reflects the influence of Japanese ukiyo-e woodblock prints, which was a key aesthetic for the Nabis group.
The Woman Depicted
The lively woman in the image, toasting the viewer with an overflowing glass of champagne, is reportedly Bonnard's cousin, muse, and first love, Berthe Schaedlin.
