Description
Vintage Advertising Poster
This is the "Heat and Cold" poster, a significant work of American graphic design created by Lester Beall in 1937 for the U.S. government's Rural Electrification Administration (REA).
The poster uses modernist design principles, such as stark colors and bold symbolism, to promote the benefits of electricity to rural communities.
The REA was a New Deal program established to provide affordable electricity to rural areas that private companies had largely ignored.
Beall created three series of posters for the REA between 1937 and 1941, which have been exhibited in major art institutions like the Museum of Modern Art (MoMA).
The design, featuring a thermometer-like graphic, highlights basic amenities like temperature control that electricity provides.
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This is the "Heat and Cold" poster, a significant work of American graphic design created by Lester Beall in 1937 for the U.S. government's Rural Electrification Administration (REA).
The poster uses modernist design principles, such as stark colors and bold symbolism, to promote the benefits of electricity to rural communities.
The REA was a New Deal program established to provide affordable electricity to rural areas that private companies had largely ignored.
Beall created three series of posters for the REA between 1937 and 1941, which have been exhibited in major art institutions like the Museum of Modern Art (MoMA).
The design, featuring a thermometer-like graphic, highlights basic amenities like temperature control that electricity provides.
