Description
Vintage French Advertising Poster
Orangina
Boisson Gazéifiée a la Pulpe d'Orange
Pasteurisée Sans Colorant
This iconic Orangina advertising poster was created by the acclaimed French graphic artist Bernard Villemot. Villemot developed the distinctive orange peel swirl motif, which became an iconic element of the brand's identity.
Poster Details
Artist: Bernard Villemot
Style: French Mid-Century Modern, known for simple, elegant lines and bold colors
Historical Context: Villemot's use of the abstract orange peel was a clever solution to a French advertising regulation that prohibited the depiction of actual fruit on advertisements for drinks containing less than 20% juice content. The design incorporates a stylized bottle and the orange peel as an umbrella or sunshade, evoking the Mediterranean feel and refreshing qualities of the drink.
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Orangina
Boisson Gazéifiée a la Pulpe d'Orange
Pasteurisée Sans Colorant
This iconic Orangina advertising poster was created by the acclaimed French graphic artist Bernard Villemot. Villemot developed the distinctive orange peel swirl motif, which became an iconic element of the brand's identity.
Poster Details
Artist: Bernard Villemot
Style: French Mid-Century Modern, known for simple, elegant lines and bold colors
Historical Context: Villemot's use of the abstract orange peel was a clever solution to a French advertising regulation that prohibited the depiction of actual fruit on advertisements for drinks containing less than 20% juice content. The design incorporates a stylized bottle and the orange peel as an umbrella or sunshade, evoking the Mediterranean feel and refreshing qualities of the drink.
