Description
Vintage French Advertising Poster
Soif
Orangina
Boisson Gazéifiée a la Pulpe d'Orange
The image is a famous vintage Orangina advertising poster created by the French graphic artist Bernard Villemot around 1962.
Poster Details
Artist: Bernard Villemot, a celebrated post-war graphic artist known for his minimalist style and elegant lines.
Brand: Orangina, a carbonated beverage containing real orange pulp.
Text & Meaning: The large orange text at the top, "SOIF", is French for "thirsty" or "thirst". The text along the bottom, "BOISSON GAZEIFIÉE A LA PULPE D'ORANGE", translates to "Carbonated drink with orange pulp".
Design & History: Villemot began his collaboration with Orangina in 1953 and developed the iconic orange peel swirl motif shown here to creatively represent fruit in advertising, which was a way to navigate French advertising regulations at the time. The image is known for its vibrant blue background and striking design.
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Soif
Orangina
Boisson Gazéifiée a la Pulpe d'Orange
The image is a famous vintage Orangina advertising poster created by the French graphic artist Bernard Villemot around 1962.
Poster Details
Artist: Bernard Villemot, a celebrated post-war graphic artist known for his minimalist style and elegant lines.
Brand: Orangina, a carbonated beverage containing real orange pulp.
Text & Meaning: The large orange text at the top, "SOIF", is French for "thirsty" or "thirst". The text along the bottom, "BOISSON GAZEIFIÉE A LA PULPE D'ORANGE", translates to "Carbonated drink with orange pulp".
Design & History: Villemot began his collaboration with Orangina in 1953 and developed the iconic orange peel swirl motif shown here to creatively represent fruit in advertising, which was a way to navigate French advertising regulations at the time. The image is known for its vibrant blue background and striking design.
