Description
Vintage Advertising Poster
This vintage advertisement is a famous Orangina poster created by the French graphic artist Bernard Villemot. This specific design, often known as "Orangina Beach Bums," dates back to the early 1970s, around 1972.
Artist: Bernard Villemot (1911-1989), known as one of the last great poster artists.
Brand: Orangina, a carbonated orange drink with pulp, originating in Algeria in the 1930s.
Design Context: Villemot began his collaboration with Orangina in 1953 and created many iconic advertisements over the decades. His bold use of color and minimalist, elegant lines were inspired by artists like Henri Matisse. The artwork cleverly circumvented French advertising regulations that prohibited the depiction of fruit on drinks with less than 20% juice content.
The Slogan: The text in the image reads "ORANGINA à la pulpe d'orange fruitillante..." which translates to "Orangina with orange pulp sparkling...".
The Bottle: The distinctive "bulby" bottle shape, designed to mimic an orange, was introduced in 1951 and is a signature part of the brand's identity.
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This vintage advertisement is a famous Orangina poster created by the French graphic artist Bernard Villemot. This specific design, often known as "Orangina Beach Bums," dates back to the early 1970s, around 1972.
Artist: Bernard Villemot (1911-1989), known as one of the last great poster artists.
Brand: Orangina, a carbonated orange drink with pulp, originating in Algeria in the 1930s.
Design Context: Villemot began his collaboration with Orangina in 1953 and created many iconic advertisements over the decades. His bold use of color and minimalist, elegant lines were inspired by artists like Henri Matisse. The artwork cleverly circumvented French advertising regulations that prohibited the depiction of fruit on drinks with less than 20% juice content.
The Slogan: The text in the image reads "ORANGINA à la pulpe d'orange fruitillante..." which translates to "Orangina with orange pulp sparkling...".
The Bottle: The distinctive "bulby" bottle shape, designed to mimic an orange, was introduced in 1951 and is a signature part of the brand's identity.
