Description
Vintage French Advertising Poster
This reproduction is an advertising poster for the French soft drink brand Orangina, created by the acclaimed graphic artist Bernard Villemot. Villemot designed a series of iconic posters and the brand's logo starting in the 1950s, which remain highly collectible today.
Poster Details
Artist: Bernard Villemot (1911–1989), a prominent French graphic artist known for his minimalist style, bold colors, and elegant lines.
Brand: Orangina, a lightly carbonated beverage made with citrus juices and real fruit pulp, a key aspect of its branding.
Design: The poster uses Villemot's signature style, often incorporating a swirl motif derived from an orange peel. This design cleverly circumvented French advertising regulations that at the time prohibited depicting actual fruit on drinks with less than 20% juice content.
Era: This specific style of poster featuring the orange swirl motif was used by Villemot throughout his collaboration with the brand, from the 1950s up until his death in 1989. Reproductions of this exact design are often dated circa 1986.
Brand History
Orangina was invented by a Spanish pharmacist, Dr. Agustin Trigo Mirallès, in the early 1930s, who called it "Naranjina". The formula was purchased by French businessman Léon Beton in 1935, and his son, Jean-Claude Beton, further developed the brand's identity and iconic bulb-shaped, pebbled-glass bottle in 1951. The brand is known for its unique flavour and the recommendation to "shake it" to mix the pulp at the bottom. It is now owned by the Japanese conglomerate Suntory.
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This reproduction is an advertising poster for the French soft drink brand Orangina, created by the acclaimed graphic artist Bernard Villemot. Villemot designed a series of iconic posters and the brand's logo starting in the 1950s, which remain highly collectible today.
Poster Details
Artist: Bernard Villemot (1911–1989), a prominent French graphic artist known for his minimalist style, bold colors, and elegant lines.
Brand: Orangina, a lightly carbonated beverage made with citrus juices and real fruit pulp, a key aspect of its branding.
Design: The poster uses Villemot's signature style, often incorporating a swirl motif derived from an orange peel. This design cleverly circumvented French advertising regulations that at the time prohibited depicting actual fruit on drinks with less than 20% juice content.
Era: This specific style of poster featuring the orange swirl motif was used by Villemot throughout his collaboration with the brand, from the 1950s up until his death in 1989. Reproductions of this exact design are often dated circa 1986.
Brand History
Orangina was invented by a Spanish pharmacist, Dr. Agustin Trigo Mirallès, in the early 1930s, who called it "Naranjina". The formula was purchased by French businessman Léon Beton in 1935, and his son, Jean-Claude Beton, further developed the brand's identity and iconic bulb-shaped, pebbled-glass bottle in 1951. The brand is known for its unique flavour and the recommendation to "shake it" to mix the pulp at the bottom. It is now owned by the Japanese conglomerate Suntory.
