Description
Vintage Automobile Poster
Porsche 911 Targa
Dieses Porsche-Modell bietet mit einem Höchstmaß an Sicherheit alle Annehmlichkeiten eines echten offenen Sportwagens
(This Porsche model offers all the amenities of a true open-top sports car with the highest level of safety)
Ein abnehmbarer Dachaufsatz und die versenkbare Heckscheibe ergeben vollig neue Variationsmöglichkeiten die weit über den herkömmlichen Komfort von Cabriolets hinauscohen
(A removable roof attachment and the retractable rear window create entirely new possibilities for variation that go far beyond the conventional comfort of convertibles)
This vintage advertisement is for the 1967 Porsche 911 Targa with the "soft window" option. The first 911 Targa model was introduced at the Frankfurt Motor Show in September 1965 as a response to potential US safety bans on convertibles, featuring a fixed roll bar and a removable roof section.
Advertisement Details
Model: The car featured is the Porsche 911 Targa, a body style known as the "safety cabriolet".
Year: The ad is for the 1967 model year, which initially featured a fold-down plastic rear window, distinguishing it as a "soft-window" Targa. A fixed glass rear window option became available from late 1967 and was standard within a year.
Design: The advertisement uses striking graphics and bold colors typical of Porsche's marketing in the 1960s. The Italian word "Targa" means "number plate" or "shield", a name inspired by Porsche's success in the Targa Florio road race in Sicily.
The designer is Hanns Lohrer (1912-1995). He was a prominent German graphic designer and painter who, alongside Erich Strenger, was responsible for creating many of Porsche's iconic advertisements during the 1950s and 1960s. His work for the first 911 Targa model was highly regarded for its bold use of color and unique design, which went beyond traditional car advertising.
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Porsche 911 Targa
Dieses Porsche-Modell bietet mit einem Höchstmaß an Sicherheit alle Annehmlichkeiten eines echten offenen Sportwagens
(This Porsche model offers all the amenities of a true open-top sports car with the highest level of safety)
Ein abnehmbarer Dachaufsatz und die versenkbare Heckscheibe ergeben vollig neue Variationsmöglichkeiten die weit über den herkömmlichen Komfort von Cabriolets hinauscohen
(A removable roof attachment and the retractable rear window create entirely new possibilities for variation that go far beyond the conventional comfort of convertibles)
This vintage advertisement is for the 1967 Porsche 911 Targa with the "soft window" option. The first 911 Targa model was introduced at the Frankfurt Motor Show in September 1965 as a response to potential US safety bans on convertibles, featuring a fixed roll bar and a removable roof section.
Advertisement Details
Model: The car featured is the Porsche 911 Targa, a body style known as the "safety cabriolet".
Year: The ad is for the 1967 model year, which initially featured a fold-down plastic rear window, distinguishing it as a "soft-window" Targa. A fixed glass rear window option became available from late 1967 and was standard within a year.
Design: The advertisement uses striking graphics and bold colors typical of Porsche's marketing in the 1960s. The Italian word "Targa" means "number plate" or "shield", a name inspired by Porsche's success in the Targa Florio road race in Sicily.
The designer is Hanns Lohrer (1912-1995). He was a prominent German graphic designer and painter who, alongside Erich Strenger, was responsible for creating many of Porsche's iconic advertisements during the 1950s and 1960s. His work for the first 911 Targa model was highly regarded for its bold use of color and unique design, which went beyond traditional car advertising.
