Description
Vintage Automobile Poster
This is a reproduction of a vintage Porsche advertisement poster from the early 1960s, a design recognized as "A Steering Wheel". The poster, known in the art world as the 'Car 22' print by Lantern Press, features two hands in driving gloves gripping a steering wheel with colorful racing stripes in red, yellow, blue, green, and orange.
Poster Details
Original Designer: The vintage poster was originally designed by Erich Strenger, Porsche's in-house creative genius during that era. It is highly likely that Hans Zwietasch contributed to the artwork with Erich Strenger.
Historical Context: The original "A Steering Wheel" poster was part of the "Sporting Life" series of showroom posters issued by the Porsche factory in the mid-1950s and early 1960s to celebrate the introduction of the Porsche 356.
Design: This poster is a striking example of mid-century graphic design, utilizing bold colors and a sense of speed to promote the Porsche brand. The central image features a pair of hands wearing distinctive driving gloves gripping a simple three-spoke steering wheel, positioned against a plain white background. Horizontal colorful streaks in red, blue, yellow, green, and orange burst from behind the wheel, creating a powerful illusion of forward motion and excitement, a signature style for the era's automotive advertising.
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This is a reproduction of a vintage Porsche advertisement poster from the early 1960s, a design recognized as "A Steering Wheel". The poster, known in the art world as the 'Car 22' print by Lantern Press, features two hands in driving gloves gripping a steering wheel with colorful racing stripes in red, yellow, blue, green, and orange.
Poster Details
Original Designer: The vintage poster was originally designed by Erich Strenger, Porsche's in-house creative genius during that era. It is highly likely that Hans Zwietasch contributed to the artwork with Erich Strenger.
Historical Context: The original "A Steering Wheel" poster was part of the "Sporting Life" series of showroom posters issued by the Porsche factory in the mid-1950s and early 1960s to celebrate the introduction of the Porsche 356.
Design: This poster is a striking example of mid-century graphic design, utilizing bold colors and a sense of speed to promote the Porsche brand. The central image features a pair of hands wearing distinctive driving gloves gripping a simple three-spoke steering wheel, positioned against a plain white background. Horizontal colorful streaks in red, blue, yellow, green, and orange burst from behind the wheel, creating a powerful illusion of forward motion and excitement, a signature style for the era's automotive advertising.
