Description
Vintage Advertising Poster
The image is a famous vintage poster titled "Running Water," created by the American graphic designer Lester Beall in 1937 for the Rural Electrification Administration (REA).
Poster Details
Artist: Lester Beall (1903-1969), a prominent figure in American graphic design.
Agency: The Rural Electrification Administration (REA), a New Deal agency established by President Franklin D. Roosevelt's executive order in 1935 and supported by the Rural Electrification Act of 1936.
Purpose: The poster was part of a series intended to inform and persuade rural American communities about the tangible benefits of bringing electricity to farms and homes, a time when nearly 90% of farms lacked power. This specific design highlights the modern convenience of easy access to running water that electricity could provide.
Design: Beall's posters are known for their modernist style, using simple, bold graphics, primary colors (yellow and blue in this case), and strong directional elements like arrows to convey a clear, simple message to an audience with varying literacy levels.
Significance: The series was an instant success, receiving national and international acclaim, and six of the posters, including this one, were exhibited at the Museum of Modern Art (MoMA) in New York in 1937.
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The image is a famous vintage poster titled "Running Water," created by the American graphic designer Lester Beall in 1937 for the Rural Electrification Administration (REA).
Poster Details
Artist: Lester Beall (1903-1969), a prominent figure in American graphic design.
Agency: The Rural Electrification Administration (REA), a New Deal agency established by President Franklin D. Roosevelt's executive order in 1935 and supported by the Rural Electrification Act of 1936.
Purpose: The poster was part of a series intended to inform and persuade rural American communities about the tangible benefits of bringing electricity to farms and homes, a time when nearly 90% of farms lacked power. This specific design highlights the modern convenience of easy access to running water that electricity could provide.
Design: Beall's posters are known for their modernist style, using simple, bold graphics, primary colors (yellow and blue in this case), and strong directional elements like arrows to convey a clear, simple message to an audience with varying literacy levels.
Significance: The series was an instant success, receiving national and international acclaim, and six of the posters, including this one, were exhibited at the Museum of Modern Art (MoMA) in New York in 1937.
