Description
Vintage Advertising Poster
Le Nouveau Briquet
Ultra Plat Silver Match
Ne Deforme Pas Ma Poche
This is a poster reproduction for Silver Match Ultra Plat Lighters, created by the French graphic artist Bernard Villemot around 1968.
Poster Details
Artist: Bernard Villemot (1911-1989).
Advertised Product: Silver Match Ultra Plat Lighters.
Slogan: The French text reads "LE NOUVEAU BRIQUET ULTRA PLAT SILVER MATCH" ("The new ultra-flat Silver Match lighter") and "NE DEFORME PAS MA POCHE" ("Doesn't deform my pocket").
Imagery: The advertisement cleverly uses the image of a well-dressed man next to a kangaroo. The text "Doesn't deform my pocket" is a visual pun, implying that the flat lighter fits easily into a pocket without bulging, unlike, perhaps, a kangaroo carrying something in its pouch.
Style: Villemot was known for his ability to distill an advertising message into a memorable image with simple, elegant lines and bold colors, a style influenced by Art Deco.
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Le Nouveau Briquet
Ultra Plat Silver Match
Ne Deforme Pas Ma Poche
This is a poster reproduction for Silver Match Ultra Plat Lighters, created by the French graphic artist Bernard Villemot around 1968.
Poster Details
Artist: Bernard Villemot (1911-1989).
Advertised Product: Silver Match Ultra Plat Lighters.
Slogan: The French text reads "LE NOUVEAU BRIQUET ULTRA PLAT SILVER MATCH" ("The new ultra-flat Silver Match lighter") and "NE DEFORME PAS MA POCHE" ("Doesn't deform my pocket").
Imagery: The advertisement cleverly uses the image of a well-dressed man next to a kangaroo. The text "Doesn't deform my pocket" is a visual pun, implying that the flat lighter fits easily into a pocket without bulging, unlike, perhaps, a kangaroo carrying something in its pouch.
Style: Villemot was known for his ability to distill an advertising message into a memorable image with simple, elegant lines and bold colors, a style influenced by Art Deco.
