Description
Vintage French Advertising Poster
Vin Mariani
Popular French Tonic Wine
Fortifies and Refreshes Body & Brain
Restores Health and Vitality
This reproduction poster is a famous vintage advertisement for Vin Mariani, a popular 19th-century tonic wine. The wine was created by Angelo Mariani, a French chemist, in the 1860s and was famously made with an infusion of Bordeaux wine and coca leaves, meaning it contained cocaine.
Product Information
Creator: Angelo Mariani, a French chemist.
Ingredients: Bordeaux wine and coca leaves, the source of cocaine.
Purpose: Marketed as a patent medicine and tonic that would "Fortify and Refresh Body & Brain" and "Restore Health and Vitality".
Popularity: It was a global success and was endorsed by thousands of physicians and numerous celebrities, including Thomas Edison, Ulysses S. Grant, Queen Victoria, and even Pope Leo XIII, who appeared in advertisements.
Legacy: Vin Mariani is considered the inspiration for John S. Pemberton's non-alcoholic version, which ultimately became Coca-Cola after prohibition laws in Atlanta, Georgia, forced a recipe change.
The product's popularity declined and eventually disappeared after the U.S. Pure Food and Drug Act of 1906 and the Harrison Narcotics Tax Act of 1914 required ingredient labeling and regulated cocaine-containing products.
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Vin Mariani
Popular French Tonic Wine
Fortifies and Refreshes Body & Brain
Restores Health and Vitality
This reproduction poster is a famous vintage advertisement for Vin Mariani, a popular 19th-century tonic wine. The wine was created by Angelo Mariani, a French chemist, in the 1860s and was famously made with an infusion of Bordeaux wine and coca leaves, meaning it contained cocaine.
Product Information
Creator: Angelo Mariani, a French chemist.
Ingredients: Bordeaux wine and coca leaves, the source of cocaine.
Purpose: Marketed as a patent medicine and tonic that would "Fortify and Refresh Body & Brain" and "Restore Health and Vitality".
Popularity: It was a global success and was endorsed by thousands of physicians and numerous celebrities, including Thomas Edison, Ulysses S. Grant, Queen Victoria, and even Pope Leo XIII, who appeared in advertisements.
Legacy: Vin Mariani is considered the inspiration for John S. Pemberton's non-alcoholic version, which ultimately became Coca-Cola after prohibition laws in Atlanta, Georgia, forced a recipe change.
The product's popularity declined and eventually disappeared after the U.S. Pure Food and Drug Act of 1906 and the Harrison Narcotics Tax Act of 1914 required ingredient labeling and regulated cocaine-containing products.
