Description
Vintage Advertising Poster
The image is a famous vintage poster titled "Wash Day", created by the American graphic designer Lester Beall in 1937 as part of a series for the Rural Electrification Administration (REA). The poster was commissioned under President Roosevelt's New Deal program, which aimed to bring modern amenities, such as electricity and electric washing machines, to rural areas of the United States where private utility companies had refused to operate.
Poster Details
Designer: Lester Beall (1903-1969)
Agency: Rural Electrification Administration (REA)
Year: 1937
Purpose: To promote and build public support for the benefits of rural electrification, specifically highlighting the time-saving promise of electric clothes washers for farm communities.
Design Style: Beall used a distinctive, modernistic style with bold primary colors and simple, almost pictographic images to convey clear and direct messages about the advantages of electricity, such as running water, lights, and power for farm work.
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The image is a famous vintage poster titled "Wash Day", created by the American graphic designer Lester Beall in 1937 as part of a series for the Rural Electrification Administration (REA). The poster was commissioned under President Roosevelt's New Deal program, which aimed to bring modern amenities, such as electricity and electric washing machines, to rural areas of the United States where private utility companies had refused to operate.
Poster Details
Designer: Lester Beall (1903-1969)
Agency: Rural Electrification Administration (REA)
Year: 1937
Purpose: To promote and build public support for the benefits of rural electrification, specifically highlighting the time-saving promise of electric clothes washers for farm communities.
Design Style: Beall used a distinctive, modernistic style with bold primary colors and simple, almost pictographic images to convey clear and direct messages about the advantages of electricity, such as running water, lights, and power for farm work.
